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Lower than one in 10 purchases leadership getting well-equipped getting success

Less than one in 10 CMOs and you may older product sales decision suppliers be fully equipped for success along the three pillars out of impact’, alignment’ and investment’, finds search out of GfK.

Feeling refers to the convenience of an effective s and its own feature to exhibit Return on your investment; positioning mode leveraging new brand’s industrial value and you may objective; and you can financing refers to the leadership’s dedication to brand and marketing capital. (more…)